Working From The Basement

We all know the story of the cobblers kids walking around shoeless.  Well, I have been feeling that way for awhile now.  While Diana has had the B-Law LLC Fan Page up, I’ve been negligent and hadn’t done one for either WFTB or 2ndot, so last week I took the plunge.  The experience so far has been interesting in that, while I am used to getting followers on Twitter, a Fan Page can be a one-way street.  Twitter encourages conversation, while Fan Pages are more passive and the only way to talk to people you don’t know is to become their friend – unless they participate, which kind of defeats the purpose.  You can start a discussion, but there is no guarantee that anyone will participate and sending a Facebook email seems too invasive.

So what use are they, you may ask? Well, it does provide you with a fairly low-maintenance way to interact with potential clients and build a referral network without much work.  I have always found it annoying when people update their personal Facebook status from TweetDeck or some other Twitter-related tool because most of the time it is Twitter speak (lots of @ symbols and short talk).  Facebook now provides a link to go the other way, which seems more effective as long as your first 120 characters gets your point across.  (The other 24 characters get turned into a shortened link pointing back to the Facebook post). It is also easier to update than a Blog, which actually takes time to think about, write, add links, and check your spelling and grammar etc., while adding an external link, photo or status update in Facebook with a comment is a fairly quick and easy process.

So the next question is what do you put up there? Do you just rehash the same thing that you put on Twitter?  My answer is no.  Since I started with the 2ndot Fan Page, let me explain a little bit about what I did with it.  Since @2ndot is my primary work-related and personal online personality, I wanted the page to reflect that persona.  So I decided to provide links to information that an everyday computer user would find interesting or useful.  My business normally doesn’t provide home computer support, just business-related services. But I have a wealth of information that can help home users, so a Facebook Fan Page provides a perfect platform for this.  A bonus here is that I don’t need yet another website to maintain, and it’s a totally opt-in relationship.  Also being able to use the discussion feature allows people to ask home computer related questions.  Facebook is also a great product to use for event scheduling, with attendance tracking and just notifying people in general, so having a Fan Page opens up another communications avenue.

While my personal profile on Facebook is very active, I don’t like spammy Fan Pages, so I have decided to limit my posts to only one or two a day maximum.  I think this may even be too much and I will adjust it if I get complaints.  As for the WFTB Fan Page, well, for now I will probably use it to promote the site much in the same way I do in Twitter.  Since WFTB is a blogging website I think you would use it to direct traffic to the blog, but only time will tell.  I am really interested in any feedback about my techniques used here and how other micro-businesses use their Fan Pages, so feel free to comment.

Again thanks for visiting WFTB…

WFTB – Michael Lawson

We write a lot about networking events here on WFTB, for the obvious reason that they play a major role in meeting clients and finding resources.  These events are not strictly business-oriented, and people attend for various reasons. While it is a great way to socialize and make some real connections, it doesn’t always work out that way.  I’ve had this article sitting in draft mode for awhile now, and after reading Chris Brogan’s “Stop Humping My Leg” post on his blog yesterday, I finally decided to publish it.  I have met many people I like at these events and whom I would consider real friends, but as Chris mentions in his article, simply: “if you hump my leg, you risk screwing yourself.”

One of the benefits of Social Media is that it can accelerate trust, friendships and client interactions, based on the amount of information you can find about people and their companies on Social Media sites.  This usually works to each person’s advantage, but once and awhile, just like in real life, it is one-sided.  Like Chris mentions in his article, it is about building relationships, and that is not as simple as just knowing about the other person from their online presence.

Social Networking events such as the CT TweetCrawls are a good way to meet people, and I have been both promoting and reviewing them on WFTB.  My own social media guidelines allow anyone to become a LinkedIn Connection, but don’t assume I am going to let you be a Facebook friend.  Notice that LinkedIn calls people “connections,” which is not a big commitment in my view, while Facebook uses the word “friend.”  This may be the crux of the problem and may just be a word to most people, but to me it means something.  I use Facebook to communicate with the people that I know and have usually met in person.

When you do meet in person (and if you have been following somebody on Twitter and they followed you back), don’t assume that they are your best friend.  Just like in any social setting introduce yourself in a respectful manner and let the person know that you are a follower, then start a conversation.  Even if you have had a conversation online don’t assume the other person remembers it. There is nothing more annoying than somebody assuming that you know all about them, too, especially if they use an alias.

The way you post information about yourself may also be exacerbating the problem, if your posts are too personal you may want to rein them in.  Using your real name as your nickname can also be an issue, but it is up to you to create your online identity and presence.  I have multiple Twitter accounts for exactly this reason, and for me that strategy has worked well.

A lot of people are using Social Media resources in different ways to promote products, services and themselves, so your views may not agree with the other person.  If you consider someone a spammer, for instance, you should not feel guilty about unfollowing or unfriending them; but, you can also use filters to hide their posts as a compromise.  We are all learning the rules as we go (and the problem is there are really no set ones), so for now I would suggest be patient and understanding, but don’t allow people to be abusive.  Just like in real life, we have to interact with people that we don’t exactly get along with – you should use the same techniques with Social Media.  Just remember to bring your Miss MS Manner’s book and we should all get along.

WFTB – Michael Lawson

OK, by now you are probably wondering what a picture of me dressed up in a blue bunny fur coat and a cowboy hat is doing in this article.   Well the CT TweetCrawlers are meeting at Public’s in Middletown Wednesday night for Karaoke and I thought I would present a challenge.  If we can get 25 people to vote in the poll to get me on the stage in this getup (My Halloween Costume) and donate $10 to Operation Home for the Holidays, I will do two songs dressed like this.  Since I am mostly bald shaving my head would have been a bad fund raising idea at best.

So please pledge your support in a comment attached to this article and vote on the sidebar poll. I am looking to raise a mere $250, but would like to do better.  In order to get more people to attend please go to the Facebook Page for this event and invite your friends and direct them to this post to pledge their support.  You can also post a link to this article on your Facebook page or use Twitter, the more the merrier. Public is one of the best night spots in Middletown and is always a lot of fun, please come and join us.  Also remember that the “Open House to Bring Them Home” Party is now free this Saturday.  Below are the details and links for both events, we hope to see you there.

UPDATED EVENT INFO FOR KARAOKE FUNDRAISER:

Wednesday November 11^th 2009
Karoake TweetCrawl at Public’s in Middletown
337 Main Street
Middletown, CT
6:00pm – 9:00pm

UPDATED EVENT INFO FOR MAIN FUNDRAISER:

Saturday November 14^th 2009
Operation Home for the Holidays TweetCrawl
The Warehouse of Lisa Davenport’s Home Gallery
9 Austin Drive
Marlborough, CT
1:00pm – 5:00pm
This Event is now “Open House to Bring Them Home” party
Kid Friendly and lots of Raffles and Prizes, please RSVP on Facebook.

WFTB – Michael Lawson

When Diana and I started this blog it was pretty much for shits and giggles, well almost.  After attending Podcamp in Boston this year we wanted to try publishing content centered on small and micro-businesses.  Initially promoting the site just using the Social Media skills we had acquired in the past year also seemed like a good idea.  Since I already had this domain name registered it was just a matter of installing WordPress on one of my servers and setting up email.   If you ask me I don’t even remember registering this domain name, but the name fit and we where off to the races.

Our goal was to create a collaborative site; the reason for this is that both of us had gone very spotty on our independent blogs.  Writing one or two posts a week isn’t as hard as writing the three or four a week which is what I believe is the minimum you need for an independent blog site.  Still with our busy schedules it is still fairly difficult to maintain the pace, but we did it.  This will be our twentieth post in a month’s time which is right in line with what we wanted.

A funny thing happened though – I don’t think Diana and I have written very many articles from our original lists.  This is because we picked a really broad subject area to write about based on our everyday experiences and interactions from which we get fresh ideas. A lot of these ideas come from the comments left by our readers; these outnumber the articles 3 to 1, when you consider all the Social Media postings. The feedback we get when we attend networking events has also helped drive and motivate us like we never imagined.  So what started as a cathartic release on the joys and frustrations of the small business owner has became something bigger.

I included a chart at the beginning of the article to depict our traffic patterns using WordPress statistics which show some predicable results.  When we tweet and link the articles on Facebook, traffic is double or triple what it is if we don’t do anything.  Our rise in Google rankings is also helped by our frequent updates and posts linking us to other sites.  So anyone thinking of a way to drive traffic to their blog or website needs to post frequently and share the information using Social Media techniques.  Diana’s articles also usually rank higher than mine when we measure direct links back to the posts. This may be because I tend to promote Diana’s posts more than mine or she is just more popular, either way it is an interesting phenomenon.

We intend to expand the blog over the next few months to include podcasts and video to keep it fresh and interesting.  We really appreciate everyone’s feedback and comments both good and bad, and if you want to contribute please let us know.  We are particularly interested in expanding WFTB beyond Connecticut so if anyone is interested in covering events in different States please contact us.  Thanks again everyone for a great first month and for reading what Diana and I quietly refer to as the Seinfeld of blogs (it’s about nothing and everything, but it’s always entertaining).

WFTB – Michael Lawson, Diana Bartolotta

Bet the title of this article got your attention didn’t it, well that’s the point. Sticking out in the crowd with all the information available to us today is hard. The real title of this post should be how to write a ransom note, but the serial killer title just sounded too good to pass up.  While you can’t really plan on what is going viral, you can stick out from the crowd by just being different. A good example of this is the wedding entrance dance video that even made it to an episode of the Office. I’m sure they didn’t plan on it being such a phenomenon, but it was unique and got passed around on the Internet.

 Just look at your mail box to figure out what does and doesn’t work. How many of those slick and square mailers with lots of colors do you use as Frisbee’s and throw toward the circular file. On the other hand look at those fake governmental mailers that trick you into opening them, with special seals and wording.  I am not recommending these practices but it is obvious that just a slick flyer with pretty colors doesn’t grab your attention anymore.

In my last business I signed up for Robin Robin’s Technology Marketing Toolkit and while I am not endorsing this product I must say at the time she had some good ideas.  One that caught my attention was sending out a plain typed paper, like it was done on a manual typewriter, believe it or not this stands out especially when it is about technology. A friend of mine makes sure that he buys the most colorful and varied stamps to put on an envelope with different denominations.  He also slaps them across the envelope so they stick out; this ensures that his envelope will at least be looked at. If you are still engaging in traditional marketing and it is no longer working for you try something different next time.

On the Internet you have to learn how to get noticed and draw attention to yourself.  After all this is what Web 2.0 is all about getting people interested in you or your services and seeking you out. Social Media sites such as Linkedin, FaceBook and Twitter let people learn about you and your brand at a more personal level. So don’t be afraid to take a few chances and be funny, or supply information that relates to your personal interests.  You have to be very careful about not spamming them, so creat a Facebook Page and Linkedin group and invite people to join. If you have a flair for writing then start a blog, especially if you produce a newsletter now.  Wordpress.com is a great place to start, or you could just contribute an article to WFTB or another collaborative blog. If you are handy with a camera consider doing videos and posting them on YouTube, try and keep them under 2 minutes though, but we’ll discuss more about that in a later article.

My main point here is that if you are broadcasting a message that is the same as everyone else you are not going to be able to use Web 2.0 techniques to your advantage. If you’re doing traditional marketing it has to stick out from the crowd or it  gets thrown away.  So start thinking viral and send out your first Ransom note to your prospective clients.

Sidenote: I created the Ransom Note on my Iphone here, just for some fun.  In case you can’t read it, it says “Buy my Product or Else!”.

WFTB – Michael Lawson

Error Message's can be so cryptic?

A lot of people just don’t get Twitter and if you’re one of those people I would like to introduce you to the concept of using Twitter as a Search Engine.  Most of us have our favorite Search Engine’s Toolbar and home page somewhere nestled in our Internet Browser, but sometimes it fails us.  Recently I was greeted to the Error message that opens this post when trying to launch Microsoft Outlook, as you can see it wasn’t very informative. So I rebooted the PC and the Error still persisted even after running a repair on Microsoft Office.

I then turned to the Internet and Microsoft’s Bing search engine figuring that since this was a Microsoft program it might have an advantage over Google, but nothing specific came up.  Well that makes some sense since the error wasn’t very specific either.  I then figured out that this happened after one of the dreaded Tuesday Microsoft updates, so on a hunch I fired up TweetDeck (The Application I use to make sense of Twitter) and searched the exact message.  Well I may have been lucky, but I got a few hits and solved the problem fairly quickly.

This is what is known in the Industry as crowdsourcing which is defined as using the general public to do research or other work.  This was a relevant search considering that if my suspicion was correct and this error was caused by a Microsoft update other people would be having the same issue.  Search Engines take time to index lesser known sites, but Twitter is instantaneous, so if it is something common you can find it right away.

You don’t need a Twitter client like TweetDeck to search Twitter, just go to the website and type in your search and it will show results similar to a standard Search Engine. So even if you aren’t interested in Tweeting about your daily life you can still use Twitter to help you find quick answers to an immediate problem.  So when you can’t find the answer with a Search Engine give Twitter a shot and let us know if you were able to find it.

We are always looking for time saving tips so let us know what gets you through your day when Working From the Basement.

WFTB- Michael Lawson

Me and Lisa Davenport holding the rug I won

I went, I saw and well I didn’t Crawl, but I did gingerly step around things.  This week’s TweetCrawl was held at Lisa Davenport’s Home Gallery in Glastonbury.  The Home gallery was the first TweetCrawl I’ve been to that was not in a restaurant and I must say it was fun.  My only problem was that I was afraid to put my drink down on any of the nice furniture.  Another thing that was really interesting was that I stood all night while the people new to the TweetCrawl just sat down in the comfy chairs, how’s that for conditioning.

This was the first time Diana and I went out to specifically promote this blog, and based on the results the day after I found that the TweetCrawl is a great place to get traffic to your site.  I also won the door prize again and I am beginning to wonder if my business cards are embedded with superglue.

This TweetCrawl had over 60 people registered for it, and I think most of them attended. A lot of people new to Social Media took up refuge on the couches and received some training on a laptop.  I had a lot of great conversations with people about contributing to this blog and picked up on some great people to follow.  This didn’t stop me from mingling with the group now known as the regulars, and heading out to the Diamond to continue our conversations afterward.

Suzi Craig has been working hard on these events and announced a couple of changes.  In the next month there will be an event or two every week and even a Party in a warehouse.  I emailed Suzi about this and she made a couple of points.

• December is a bad time to schedule anything so there will be nothing in December (as of now).
• A lot of people have been unable to make these events so she is scheduling them throughout the week.
• By spreading to different venues and more diverse locations more people may attend.
• Suzi also announced a fund raising campaign to help Governor Rell bring troops Home for the Holidays, which means you need to have an ambitious schedule.

Suzi also hinted at more changes to come next year, not bad for something that’s only 6 months old and was initially promoted just on Social Media sites.  While I hope to keep trying to make a lot of these, I am afraid even a person normally stuck in a basement like me won’t be able to keep up.  This is by far one of the most fun networking events in Connecticut at the moment and attracts a great bunch of people.  I also promised Suzi that I would not put my business card into the drawing for the next few weeks, so come out while you still have a chance to win something.

Some semi-irregulars and new people hanging out at TweetCrawl

Suzi’s Deep End blog can be found here.
Additional Information can be found at the TweetCrawl Group page on Facebook here.
TweetCrawl Twitter name @CTTweetCrawl.

Again we would like to thank Tim Tracey for contributing to yesterday’s blog and being our first guest blogger.  Anyone interested in contributing to Working From the Basement please just signup as a registered user and shoot a message out to @WFTB on Twitter.

pictures courtesy of the CT TweetCrawl Group on Facebook…

WFTB – Michael Lawson

I thought I would put together a little something about the upcoming TweetCrawl before it happened to entice any one that is on the fence about going.  Suzi Craig from Fathom has been putting these events together for about 6 months now and so far I haven’t been to one I didn’t like.  Tweetcrawl is not only for those of us who use Twitter, but for anyone interested in making connections through any Social Networking outlet i.e. Facebook, Linkedin etc… This is a great resource for the solo entrepreneur to leave the basement and meet other people.

The events used to be held primarily at restaurants, but now are expanding to other places, such as the current one at a Lisa Davenport’s Home Gallery in Glastonbury CT.  Attendance has been growing for each event and while there are the regulars such as myself, new people come to each event.  I have met a bunch of people that I wouldn’t have run into at chamber meeting and other such groups.  Remember while you may not make a direct business connection an indirect recommendation works just as well.  One of the side benefits of a trust economy is that you can start doing business with people you actually like and get along with.  Going to a TweetCrawl lets you find the connections you need, while allowing you to  go beyond just an elevator pitch about yourself.

Top Three Reasons I like TweetCrawls:

1. A chance to meet interesting and friendly people.
2. low cost or free alcohol and great food.
3. I get to leave the basement.

Like any good social media event the signup is hosted on a social media site, so let Suzi know you are coming by registering for the next CT TweetCrawl Event on Facebook. You can also follow @CTTweetCrawl on twitter for the latest updates.  I hope to meet some new faces, so come out for the evening and hang out with the cool kids.

WFTB – Michael Lawson

It gets lonely in the basement and once and awhile you need to get out in the light.  Meeting on a regular basis with other basement dwellers can help keep you motivated and focused.  One of these groups meets the first Thursday of every month at Ken’s in Glastonbury, CT.  It is important when forming one of these informal peer groups that a specific schedule is planned.  Groups that don’t do this are bound to fail, some people will always be absent, but by setting a specific day most of the members will attend.  Small groups like this can be either a great addition or replacement for the more stringent BNI groups that have strict attendance guidelines.  BNI groups can be particularly rough on solo entrepreneurs, since we are the only ones available to service our clients.

While the Geek Meet caters to the technology crowd it is actually attended by people in other businesses and has grown from 4 to about 8 regulars.  This time we didn’t get our regular table ahead of time so we had to spread out and make the rounds.  Some of the attendee’s are as follows:

Michael Lawson – (Me) Advanced Technology Consultant and head Geek
Ted Jennings – Financial Software
Harry Kiernan – Computer Consultant, Artist, Organ Donor, and Chief Schmoozer
Rick Williams – Web based Training and Compliance Software
Rachel Pianka – Website Design
Diana Bartolotta – (Diana) Awesome Attorney and certified geek
Greg Flint – Network Design and Consultant
Steven Summit – Desktop Support
Charlie Schein – New Independent Insurance Agent, formerly in Insurance Software sales
Tim Tracey – Insurance Software and founder of YouGottaCall.com referral network
Joe Courchaine – Former business owner

What most of these people have in common other than some technology interests is that we all are either independent, virtual or very small businesses.  Some of the conversations included Diana and I discussing our new collaborative website and getting the participants of Geek Meet to contribute articles.  Tim explained his website and how it can help grow your business, along with reminiscing with Charlie and myself about Insurance software.  Since I have the only Iphone I was being picked on for looking at it every 5 minutes, then showed everyone the new app I purchased called TFLN.  Harry is donating part of his liver, after donating one of his kidneys a few years ago, so I guess we will be seeing less of him (just joking). Lastly Charlie and I discussed some personal Insurance that I was interested in.  I am sure Diana will post a comment with what was discussed at her table once she reads this.

While groups like this may not always directly lead to business opportunities they can help keep you sane and provide a much needed break.  Larger informal groups such as the Tweetups also allow for even more exposure for your business and are good for network building.  Currently Suzi Craig runs the one in Connecticut called the CT Tweet Crawl and I highly recommend it.

On another note we all have a name for our spaces at home and I picked the name of this article based on Rachel’s.  She credited me with giving it that name, so whether you work from the basement, dining room, living room or  “fortress of solitude” always remember to change out of the PJ’s, brush your teeth and put on your super hero cape.

WFTB – Michael Lawson